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Communication with Decision Makers is Key

July 17, 2012

By John R. Watret, Ph.D.
Executive Vice President and Chief Academic Officer

Higher education is not just about textbooks and tests; it is about preparing students for a thriving future in their chosen industry.

The conundrum: How do we know what is what? How do I know what program will best help our students succeed? We don’t always know for sure, but we can get a pretty good idea from hanging around the leaders of our industry.

Last week, I found myself at the Farnborough Air show in England. On the first day of the event, Boeing landed a deal to sell 75 new 737 MAX airplanes at a cost of $7.2 billion. The talk around the show was that we should continue to see an increase in the demand for more fuel-efficient planes.

Eight United States governors were in attendance at the show — a clear sign that the states sending delegates have a vested interest in helping the Aviation and Aerospace Industry thrive.

Sir. Richard Branson was also in attendance at Farnborough, showing off the full-size mock-up of the Virgin Galactic’s SpaceShipTwo – a six-person space vehicle designed to carry researchers and payloads to orbit. If you didn’t get a preview at the show, don’t worry; you can buy a ticket on the SpaceShipTwo for only $200,000. But I warn you, there is a waiting list of about 500 customers already.

Amazing and interesting things are happening to the Space Industry. The emerging commercial market is truly in its infancy, but we’re here to ensure the next generation of Aerospace professionals is prepared for the challenges that lie ahead.

Our visits to these events are not about buzzing planes and loop-de-loops, it is how we keep our ear to the ground. We get great exposure for Embry-Riddle Worldwide, but even better than that we get the inside track on the next big thing.


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